Event Based Projects

A Selection Of Our event Campaigns.

The Smith Family Challenge.

“Taking an already successful and long running event campaign and helping us to almost triple its fundraising is quite an achievement. ChallengeWorks seem to continually identify just the right innovations and refinements to keep the event fresh and the participants returning.”

Tony Davis – Chair of The Smith Family Challenge / Board Director of The Smith Family

Strategy, event operations and experience management

This multi-day corporate charity challenge was established in 2008. When ChallengeWorks took over delivery of the event in 2016 we pitched to The Smith Family to provide a wider range of services beyond the operational aspects. We subsequently undertook a comprehensive and innovative redevelopment of the format, fundraising marketing and brand image of the event as well as significantly uplifting the overall event experience. Over the next three years the fundraising almost tripled, to over a $1m per annum from approximately 80 participants. The campaign continues to grow and expand under ChallengeWorks stewardship.

Henry Blooms Bondi Barefoot
Soft Sand Race.

We approached ChallengeWorks with a big project, tight timeline and a complex group of stakeholders to work with. From the get-go they were at the ready to help us solve every problem and lend their considerable expertise to the project.They worked closely with our in-house team, external creative agency, and the surf club. No issue phased them, and it was a huge relief for us to realise our event was in the hands of true professionals. They delivered us a seamless event experience that was a fabulous marketing and brand outcome, and was excellent exposure for the club. I could not recommend Simon and his team more highly.” 

Emily Macgregor – Henry Blooms Marketing Manager

Event Operations and Experience Management

This mass participation event hosted by the North Bondi Surf Lifesaving Club on Bondi Beach was sponsored by Henry Blooms health products. ChallengeWorks was engaged to refresh and professionalise the event by overseeing the club’s event logistics operation and introducing an Event Village. The Event Village showcased and provided multiple engagement points for the Henry Blooms brand and products, drove foot traffic in excess of 10,000 people and delivered a memorable event experience for passers-by, spectators and participants.

Trails For Change.

“When ChallengeWorks brought the ‘T4C’ concept to us, we could not have imagined the rapid growth this important campaign would have delivered from such small beginnings. It is in no small part due to the way that Simon and Henry immersed themselves in our mission, and became part of the team.”

Laura Taitz – Co-founder & CEO of MedEarth

End to end campaign development and delivery

A boutique, multi-day trail running and walking charity event benefitting MedEarth. This event was developed by ChallengeWorks and launched in April 2016. The campaign has doubled its fundraising returns each year, with the most recent events returning over $100k. ChallengeWorks provides an end to end service delivering all aspects of the campaign including web and donor platform development and management, recruitment and fundraising marketing, and event logistics.

Feel The Magic Spinathon.

“Working with Simon and Henry has been so effective for Feel The Magic as they have taken ownership of all aspects of the campaign and of managing our corporate partner, Fitness First, thereby ensuring that we can focus on our core services. Most importantly, we have benefitted from great supporter acquisition results with almost no risk, and also putting on a sensational event.”

James Thomas – CEO of Feel The Magic

End to end campaign development and delivery

This mass participation indoor cycling event was. for several years, held simultaneously across multiple locations to acquire new supporters and raise funds for Feel the Magic. ChallengeWorks was initially approached with the challenge of expanding a small grassroots event campaign running in a local gym. Working closely with the charity we jointly identified Fitness First as a potential corporate partner that could offer scalability and a significant audience of potential new supporters. ChallengeWorks subsequently developed and led the pitch to Fitness First management, resulting in their sponsorship and the campaign being introduced across their club network with extensive involvement and buy-in of their club management structures. Over its 4 year duration the  campaign delivers over 7,000 new supporters and exposes the Feel The Magic mission and brand to an engaged audience of more than 60,000.