Trails for Change wrap up

In November last year we hosted the inaugural Trails for Change (T4C) event. This wonderful new 3 day event involved a 100km of trail running and walking on the spectacular Great Ocean Walk trail in Victoria in support of MedEarth. As is typical for new events of this type, we kicked off with a tight group of participants who were up for the challenge of…

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Where in the world?

The second half of 2016 has started with a bang at ChallengeWorks HQ with a number of new and exciting charity event campaigns for both Philanthropist and Not for Profit clients in the planning stages. The first of these will launch a little later this month and whilst it is just a little early to make any formal announcements, apart from the fact that…

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Forget the marketing budget if you want long lasting event success

Lasting event success of Woodford Festival

I recently read an address from Bill Hauritz, the founder and director of the long running Woodford Folk Festival. His insights on building lasting event success, measured by patronage and supporter loyalty, struck me as incredibly relevant to those of us who strive to develop successful, long lasting fundraising events. This is especially so given the current landscape of heavily marketed challenge fundraising events…

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We love FFFs (no it’s not rude!) – attracting committed fundraisers

attracting committed fundraisers

In a recent conversation with a charity board member we were reminded of the fact that many organisations are hesitant to really engage their fundraisers. Our discussion revolved around what it takes to attract and support committed fundraisers, the ‘four-figure-fundraisers’ (FFFs). This term is not ours, although it was clearly coined by someone with a similar passion for catchy acronyms and blatant alliteration. The…

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